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Lindsey Patterson

Getting to Know Your Customer During COVID

4 min read

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So the storm of Covid-19 is not gone yet. Many businesses have closed shops, but luckily, you're still standing. But maybe you feel like your relationship with your customers is not as strong as before. It's like you don't know each other anymore. So, how do you rekindle that relationship? Here is a small guide to help you get to know your customer during Covid-19.

 

Check On Your Customers

 

At the time of the coronavirus, you don't need to bombard your customers with marketing messages all over. You can change your approach a bit and let them know it's not only about getting their money. This is the time to bring out your humanity side. Check on your customer's wellbeing and let them know that you care. You can also let them know that you are customizing your products and services to meet their needs based on the current situation.

 

Leverage the Power Of Social Media

 

Customers are not coming to the shops anymore, and when they do, they don't stay long. Social media should be your communication channel, where you get to connect and interact with your customers. According to a CMO study, up to 84% of businesses use social media to build their brands, and 54% depend on it for customer retention. If you've used it for any of these, it won't be hard using it to get to know your customers more during Covid-19. Start a conversation on social media that will get your customers engaged. Use this opportunity to know them passively and actively.

 

Let Them Know You Value Them

 

There is no wonderful feeling that comes with the knowledge that you're valued somewhere. Getting your customers to know that you value them is one of the ways to create a good connection during Covid-19. Showing them gratitude will go a long way to see your business grow. If possible, go out of your way to demonstrate your support to the community and empathy. People need each other during this pandemic; hence it's a give and take situation.

 

Make Customer Engagement Your Business Culture

 

For any business that wants to create loyalty, customer engagement is something you cannot ignore. The pandemic period needs this more since this is the time that many businesses are losing their customers. You need to be there always to understand your customer needs and challenges. Your company should build that curiosity culture that goes beyond one on one call. If you get a new customer, go out of your way to get to know them better. Don't just start making your sales pitch without inquiring more about your customers.

 

Go Digital With Your Sales

 

Coronavirus has awakened many people about the reality of technology, especially in the business world. If your business was online only for the purposes of marketing, but when it comes to selling, you go back offline, it’s time to rethink. In fact, virtual selling is now the new storm taking over the world. You need to meet your customers online least you end up losing all of them. So, pick yourself up and start running your business in the virtual way.

 

Conclusion

 

The COVID-19 pandemic has drastically changed customer habits, and you need to step up to understand those new habits. Your business might still be dealing with old customers, but they seem completely different from what you used to know. Go the extra mile to get to know your customers better during this period. This will help you interact with them better and understand how to package your marketing message.