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Lindsey Patterson

Why Your Business Needs a Mobile Application

4 min read

The new definition of internet marketing today is the advertisement using mobile ads and websites that have been optimized for the browsing of mobile devices. Mobile devices such as smartphones and tablets have become a critical part of our daily lives. The extensive use of smartphones all over the world has necessitated the development of the idea of cross platform mobile development of applications. According to a survey that was recently conducted by the tech giant Google, over 40% of all the people who access the internet on a daily basis have moved from using computers, desktops, and laptops to using mobile gadgets such as tablets and smartphones.


The tech giant has also redesigned its algorithms to give more priority, and better ranking in search engine results to company websites that are mobile optimized. Therefore, any business that is serious about venturing into new markets and expanding their market share must have their product promotion websites optimized for mobile use. Companies must also embrace mobile applications and software to reach more people as nowadays there are very few people who have the time to sit behind a desktop or a personal computer for them to access the internet while they can do it on their mobile phones.


The mobile first index that has been adopted by Google will affect your online retail enterprise. It is paramount for a business owner or manager to know about the mobile first index experiment by Google because this will have an impact on your digital marketing campaign. In this article, we are going to highlight the reasons why mobile applications, software, and optimization is critical to the success of any company in the 21st-century cut-throat capitalist world market economy.


Ensures that consumers can see your business at all times

According to a recent study, it was inferred that the average American citizen spends more than two hours in the 24-hour day in their mobile device be it a smartphone or a tablet. While there is a probability that only a few applications make up for this total use of mobile devices, it does not change the fact that the user of the mobile gadget has to scroll through many applications to find their preferred app. Your business enterprise can take advantage of this fact by devising as many mobile marketing applications as possible and making them available of Appstore or Google Play. It has been proven that the human mind records every text and image we come across unconsciously which may help your firm reach as many people as possible.


The creation of a direct marketing channel

Mobile applications can serve numerous functions. For instance, they can offer the general information about a product or service, news feeds, messengers, user accounts, search features, booking forms, prices and much more. One of the most significant advantages that accrue to a business enterprise when using a mobile application is the ability to provide your consumers with all the information and data that they may need including special promotions and discounted sales at their fingertips. Your business will even get close to interacting directly with its consumers by the use of push notifications. Such incentives will quickly give a reminder to existing consumers and potential clients about the products and services offered by your company whenever it is relevant.


The provision of value to your consumers


You can digitize a loyalty program that you already have in place or make arrangements for a new one whenever you want to give your consumers on-hand information about your products or services. You can also make it possible for your consumers to collect their rewards from your business through your mobile application instead sticking to the traditional point-collection card that is now becoming obsolete. Such an incentive will result in more returns from your consumers which creates a loyal clientele as customers can download more from your mobile application. When you give value to your customers, they will always come back with a friend or family member which widens your market share.