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Lindsey Patterson

Pinterest Becomes A New Marketing Frontier

4 min read

Pinterest took social media in a unique direction. Social media platforms present a means for people to share text, video, and audio. Pinterest focuses on sharing images. While almost all social media platforms may be used to herald a particular image, Pinterest makes sharing images the focal point of its existence. The marketing potential of Pinterest may now reflect a brilliant new landscape for online marketing.


The Visual Nature Draws Attention

One reason why Pinterest seems to be doing well for marketers centers on the visual nature of the site. People can respond quite well to a strong visual image. For marketers looking to catch the attention of someone, creating an active profile on Pinterest could prove beneficial. The visual component might make Pinterest more attractive as a marketing resource than Facebook or Twitter.


Certain businesses may rely quite heavily on visual promotions. A furniture store or an art gallery gain an advantage from displaying images of their product. A text description of artwork doesn't exactly help move buyers. For businesses reliant on promoting visuals, Pinterest becomes a solid social media site to work with.


Building a Strong Following

As is the case with all social media sites, success with Pinterest marketing relies heavily on building up a following. Building up a loyal and significant following makes it easier to market a product or service. If a solid audience exists for your promotional endeavors, the potential to generate sales. The key point here is a following must be built up. Many marketing message examples note the value of connecting with an audience.


Consistency plays a significant part in increasing the number of followers. Pinning scores of interesting images on a frequent basis does a lot more than only occasionally posting a generic image on an inconsistent basis. Choosing the most effective images and releasing them on a reliable schedule could yield positive results. Followers react well when a profile remains consistently active. People get into the habit of looking forward to new posts, shares, and pins. When a Pinterest profile goes somewhat quiet, enthusiasm for the profile wanes. The ability to build up followers wanes.


The Younger Generation and Pinterest

An interesting fact about Pinterest notes that a tremendous number of millennials use the social media site. For businesses, access to millennials could represent a lucrative pathway. Millennials are a prized marketing demographic that advertisers routinely target. Staking out a presence where millennials congregate online could lead to some positive results. Of course, simply pinning images won't automatically translate into sales. The pins must appeal to potential buyers in some way. Regardless of the purchasing power and potential of millennials, they won't respond to dull pins.


Tap into a Viral Strategy

A business owner need not be the only person who pins posts. Steps can be taken to stimulate interest in other people's parts to perform the pinning on the business' behalf. This might prove to be easier than assumed. A business could request a writer produce a daily blog for promotional purposes. Adding images to the blog makes the content much more visually appealing for sure. Other benefits come with adding images to the blog. The inclusion of a "Pin It" button allows visitors to pin the image on their own Pinterest account. The viral sharing of images can lead the material to be viewed by more potential consumers. The marketing value of this could prove both cost-effective and profitable.


A blog would be one venue in which images can be pinned from. A website would be another. An online article publishing site yet another. Publishing images on various places online could lead to more viral pinning. All this translates into valuable free publicity, a good thing to be sure.