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Lindsey Patterson

5 Ways to Improve Your Websites Ranks

4 min read

SEO is one of the best ways to generate more website traffic. Since there is a lot of competition out there for certain keywords, most businesses are finding it hard to improve the search rankings of their websites. Fortunately, there are so many ways to make your website rank highly in Google, Bing, Yahoo and other search engines.


Create High-Quality Content


High-quality content is one of the driving factors when it comes to search engine rankings. There is no substitute for a high-quality content. A content that is created specifically for the target audience increases the number of visitors to the site. This improves your relevance and authority, increasing your ranking in search engine results pages. Make sure your content contains specific keywords for the intended audience. Don’t use a one-word keyword. Use phrases for more visibility. For example, if your website deals with car spare parts in California, you can come up with a phrase such as “Cheap car spare parts in California” or “High-quality car parts in California.” Also, make sure the content is formatted correctly. Use bold, italics, heading tags and other formatting techniques to create something that is easy to read and interact with.


Consider Metadata


When developing your site, ensure that every page has space for metadata. This space should be located between the head tags of each page. If you don’t know how to create a page with a space for head tags, then use a WebDev guide. The metadata is taken care of the page titles that appear at the top of the browser window. It provides a contextual description of what is on your website. The browser will use this contextual description to get a rough idea of what your site is all about. It also contains keyword combinations that target specific audience.


Create a Video Content


Any website that does not use video content is seriously lagging behind. Video platforms like YouTube have over one billion accounts, a third of the total population of people on the internet. Not to mention, Google, the most dominant search engine, prefer sites that have video contents over those that don’t. You could increase the ranking of your site significantly through video content. It has become an invaluable part of digital marketing across all industries. In addition to videos, include images on the site. Studies show that images can increase a website’s ranking by 10 percent.


Create a Responsive Website


For the last 12 months, we have seen a paradigm shift in how Google and other search engines rank websites. Google, for instance, changed its policy on rankings and made responsive design as one of the key determining factors when it comes to rankings. Not to mention, many people nowadays use mobile devices rather than desktops to access the internet. So, never ignore responsive design since it largely determines the number of people who will see your site online. Users who can’t navigate your site easily will most likely move to another site immediately. This reduces site visibility and your overall ranking.


Update Content Regularly


While a high-quality content has a strong impact on search engine rankings, its effects reduce over time. This is because Google value content that is updated, fresh and relevant to the current needs of the target audience. A content published five years ago is very different from one published two weeks ago, even if they are talking about the same thing. The one published two weeks ago is more updated and relevant to the targeted audience. Google’s webcrawlers will most likely pick it up faster than the one published five years ago. Ensure your content is updated to remain relevant and maintain a high ranking.


SEO content optimization is all about creating a site that will rank highly in Google and other search engines. By using the five tips discussed above, your site will not only rank highly, but it will also improve user experience and your site’s online presence.