Skip to main content

Lindsey Patterson

Revolutionizing Tech Trends For 2017's Small Businesses

4 min read

2017 is a thrilling year for business owners and tech enthusiasts alike. With the evolution of surprising technology like virtual reality and drones, small businesses everywhere need to prepare for some exciting and major changes. As industries develop and marketing opportunities expand, tech will be on your side in 2017.


The Internet of Things

With the increased publicity surrounding technology like Amazon Alexa and Google Home, The Internet of Things (IoT) is here to stay. Consumers worldwide are already finding plenty of applications for smart devices in the home. For example, smartphone-connected doorbells that display live video and offer voice communication with visitors provide a huge advantage compared to traditional security systems. Additionally, internet-connected slow cookers and coffee makers simply equip everyday users with advanced tools for a more convenient lifestyle.


These user-friendly alternatives to traditional products also provide a valuable opportunity for small businesses everywhere. Innovation in IoT technology is booming and it's no question whether the market is large enough to accommodate new entrepreneurs. With crowdfunding and online marketing, small businesses can surely break into the IoT market.


IoT items will have highly practical business applications as well. In the world of construction and manufacturing, IoT technology promises some revolutionizing changes. From inventory management to real-time sensors to control temperatures of sensitive chemicals, the future will hold decreased overhead, need for less staff and even automation.


Virtual Reality

From game development to journalism, virtual reality has already captured the attention of investors and businesses everywhere. With this technology, it's possible to experience entertainment like never before. High quality headsets like the Oculus Rift and HTC Vive have a great reputation for making users feel like they are truly in another place. Motion-sensing controllers and room-scale VR have quickly turned gaming into an astonishing and transformative activity that's as exciting for creators as it is for consumers. Ultimately small businesses should expect to see a huge increase in the impact of VR on everything from social networks to film.


As much as this technology promises great things for the entertainment and game industries, it is also the perfect opportunity for marketing. With several examples of successful VR marketing projects, it's clear that this medium provides a unique and memorable experience for customers everywhere. With low-cost headsets like Google Cardboard, reach isn't limited to a small amount of users who have purchased costly devices. Additionally, VR as a tool for marketing and branding is possible even when the customer doesn't own a headset. Plenty of users experience VR through fairs, expos and demos. Overall, small businesses are sure to see the revolutionary impact of virtual reality in 2017.



Consumer robotics are on the rise, and drones are just one of many niches in this rapidly advancing sector. Drones have a wide variety of appealing applications, from aerial wedding photography to agricultural inspection. Not surprisingly, drone technology heavily interconnects with other well-funded industries, like global internet and its KA band satellite technology as well as software development for computers. With the increasing success and popularity of drones, small businesses have a larger variety of potential niches in which to do business. Staying relevant and ahead of the competition is key, and drones can help anyone do just that.


The current applications for drone technology are endless. Travel vloggers and photographers will surely enjoy the ability to capture stunning aerial shots from unique perspectives. Likewise, filmmakers and other creative professionals have been limited to hiring costly helicopters for aerial footage and cinematic shots. More practical businesses will find equal monetary benefit. Agricultural operations, real estate businesses and even solar panel installers are able to survey land with ease in less time than ever before. Overall, drone technology favors small businesses, as you no longer need high initial funding to engage in many of these industries. With this technology, 2017 will be an exciting new year for small businesses.