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Lindsey Patterson

Live As Londoners Do: 6 Places You Must Go While On Vacation

4 min read

When you make a trip to London, there are so many things you can do to have fun. However, sometimes you get sick of visiting all the classic tourist spots like Buckingham Palace, Big Ben and the Tower of London. When you get tired of the tramping along the tourist trail, you should recharge your batteries by experiencing London like a local. There are some quintessential London activities you can enjoy to experience the city from a resident’s perspective. Here is a look at six of the places you must go to experience London like a local.


1. The Palm Tree

No city on the planet takes greater pride in its pub tradition than London. There are so many amazing pubs in this city that you could spend a month-long vacation exploring them and still barely scratch the surface. If you want to visit one of the very best pubs in London, head to The Palm Tree in the East End. This proud pub has stood isolated from the rest of the neighborhood ever since the surrounding buildings were bombed into rubble by Nazi planes during the Blitz. Order a pint and enjoy the marvelous décor that looks like it would be right at home in the 50s, the 1850s that is. The red velvet curtains, brown wallpaper and carpeted floor combine to instantly transport you into the London of yesterday.


2. Hyde Park

London’s most-loved park is an essential stop on any trip to London. The locals absolutely cherish Hyde Park, flocking to it every weekend and on holidays when the sun is shining. If you want to experience one of the most classic London activities for locals, stop at M&S Food to load up a picnic basket with all of your favorite treats and head to Hyde Park. The market has all the best food, wine and cakes in London. Bask in the beauty of this glorious park and enjoy watching a game of football or cricket being played by locals as you dive into a delicious picnic lunch.


3. Broadway Market

If you like farmer’s markets or shopping in general, then you cannot miss a stop at Broadway Market while on vacation in London. This is one of the most amazing markets in the world. As well as being packed with food vendors, Broadway Market also has lots of stalls selling crafts and antiques. There are also loads of amazing stores surrounding the market to explore. Plan on spending at least half a day here to do the Broadway Market justice.


4. Bonnie Gull

If you are in the mood for the signature dish of the city, then you better find a great spot for fish and chips while you are in London. Locals swear by the two Bonnie Gull establishments for the best fish and chips in town. You can go to either Bonnie Gull Seafood Bar on Exmouth Market or Bonnie Gull Seafood Shack on Foley Street in Fitzrovia. Both locations serve up fish and chips that are lovingly crafted with a supremely flaky tempura batter and served with homemade ketchup.


5. National Theatre

London is one of the best theatrical towns in the world, and there is no better place to take in a show than the National Theatre. Located on the banks of the Thames River in South London, the National has been a London institution since it first opened up in October 22, 1963 with a production of “Hamlet.” If you want to save money on tickets like a local, head to the TKTS booth in Leicester Square to get great deals for shows at the National.


6. Get a Bicycle

Taking trips on the tube is one essential form of local travel in London, but a more delightful way to travel like a local is to hop on a bicycle. Sometime referred to by locals as “Boris bikes,” you can rent Santander Cycles from docking stations all over the city for just £2 per 24 hours. If you are only going on a short ride, using one of these bikes for 30 minutes or less is free.


London is often remarkably thought of by some people as a tourist trap that does not have its own culture. As you can see, there are no shortage of fun ways to experience London like a local. The city is overflowing with enjoyable things to do that are off the well-trod tourist path. Make sure that you try a couple of these fun activities next time you are in London so that you can sample a taste of life as a local.


Lindsey Patterson

3 Celebrity Brides We Can't Get Over

4 min read

Whether you are planning a wedding or attending one, celebrity weddings can be a great place to look for inspiration. Lavish ceremonies, receptions that spare no expense, custom lace wedding dresses and exotic locations are some of the reasons we obsess over celebrity weddings. The year 2016 has seen many high-profile unions and there are several celebrity brides who we just can’t get over.


Ciara and Russell Wilson

R&B singer Ciara tied the knot with Seattle Seahawks quarterback Russell Wilson on July 6, 2016. The fairy-tale nuptials took place at Pickford Castle in Cheshire, England. The couple married in a secret ceremony attended by 100 of their closest family and friends.


The bride wore an exquisite custom gown designed by Roberto Cavalli. Ciara told him that she wanted to feel like a princess and Cavalli designed a gown worthy of royalty. The long-sleeved wedding dress featured belle sleeves, lots of tulle and chantilly lace appliqués. Handcrafted in Milan, the gown required multiple fittings.


The cathedral-length train was 13-feet long and the bride pulled her long brunette hair back into a chic ponytail. Her custom shoes designed by Giuseppe Zanotti featured laced cuffs and slender silver heels. Wilson chose a custom Giorgio Armani tuxedo and the eight bridesmaids wore fitted black gowns created by designer Michael Costello. Ciara’s sparkly 16-carat diamond completed the look.


A traditional reception followed immediately after the ceremony. Guests danced until dawn while Earth Wind & Fire performed.


Hannah Davis and Derek Jeter

Retired Yankees shortstop Derek Jeter married his longtime love, Hannah Davis, in a small and intimate ceremony on July 9, 2016. The couple exchanged vows at a Napa Valley Resort in St. Helena, California. The early evening ceremony was attended by less than 100 people and lasted a brief 20 minutes.


Davis, a former model, chose two custom lace wedding dresses designed by Vera Wang. The first gown was a mermaid style complete with a sweetheart neckline, tulle high-neck halter and a double-tier veil. The second dress was a custom v-neck charmeuse gown covered with white illusion tulle. Her romantic look was accentuated by her updo hairstyle, large white rose bouquet and 6-carat round-cut diamond ring.


The bridesmaids looked stunning in flowing one-shoulder lavender chiffon gowns. Jeter chose a simple black tuxedo with a white bow tie designed by Nigel Curtiss. The groomsmen wore classic black tuxedos.


The reception was held inside a greenhouse on the property. All of the decorations and flower centerpieces were white. The couple honeymooned in Europe for three weeks.


Eva Longoria and Jose Baston

Actress Eva Longoria walked down the aisle with media mogul Jose Baston in a sunset ceremony on May 21, 2016. The couple married at their private residence overlooking a lake in Valle de Bravo, Mexico. The nuptials were officiated by Father Pedro in both English and Spanish.


Longoria wore a white sleeveless dress designed by her friend, Victoria Beckham. The fitted dress featured a sweetheart neckline and flared skirt. The bride wore her hair down without a veil or headpiece. Baston’s three children from a previous marriage were the only members of the wedding party.


Baston wore a gray suit designed by Brunello Cucinelli. The bride completed her look with a strand of pearls and a bouquet of calla lilies tied with a white ribbon. The pair exchanged simple gold bands.


At the reception, guests were treated to cocktails and a traditional Mexican meal prepared by local chefs. The newlyweds finished off the day with a big display of fireworks and a honeymoon to Cambodia.

Lindsey Patterson

How I Make Weekly Meal Prep Easier

4 min read

Trying to stay out of restaurants for your wallet and your waistline? It's a good plan, but coming up with new meal ideas every evening can be a nightmare at the end of a trying work day. Consider doing most of your meal prep on the weekends and invest in a grocery delivery service plan.


Cook Once A Week

First thing in the morning on Saturday or Sunday is a great time to cook most of what you'll need for the coming week. This process is efficient, creates fewer dirty dishes, and lets you face post-work and school hungry family members with confidence.


Get out the chopping board, your favorite knife, all of your ingredients, and get busy. Make a veggie or beef stew in the stock pot, start a what you need to make a casserole or hot dish (but do not bake it yet), and build a chopped vegetable salad with a vinegar dressing. While the stew cooks, you can simplify access to the food you don't have to cook.


Divide and Store

Split snacks such as fresh fruit, whole grain crackers, popcorn and chips into grab and go packets. While foods like apples travel easily in their own single serve portions, grapes can get a bit messier. Rinse fresh fruit and split it into plastic bags for a quick snack or sandwich accompaniment. If you've got fresh citrus, consider pre-peeling an orange or a grapefruit each evening for a quick morning snack.


Put crackers, chips and fresh vegetables in similar size containers for a bit of crunch. Split bread into storage bags, two pieces at a time, for a speedy sandwich or to make toast at the office.


While cheeses, tuna salad, egg salad and other meat-based protein sources will need refrigeration to stay safe, other foods can remain edible at room temperature. Consider hummus, baba ganoush, and guacamole for spreads and dips that are easy to split into single serving containers.


Invest In Freezer Containers

Once your stew is cooked, let it cool and split it into single serving airtight freezer containers. These will become the ice packs for your packed lunches. By the time you get home, they'll be thawed and ready for the microwave.


Refrigerate the unbaked casserole until the middle of the week, then bake it when you get home for a sit down family dinner. To reduce the risk of shocking and breaking your casserole dish, put the casserole in the oven before you preheat the oven, and check the casserole five minutes earlier than you generally wood. While freezing a casserole may work long term, a refrigerated casserole will maintain better flavor for two to three days.


Use Your Crockpot With Care

Crock Pots are ideal cooking vessels for poor cuts of meat and the occasional pot of chili. However, if you're trying to get more vegetables into your daily diet, consider starting your crockpot over your lunch hour rather than letting it work all day. Vegetables can go from edible to mush easily in a crockpot, so over-cooking them not only destroys the texture but reduces their nutritional value.


However, with a bit of practice you can turn your crockpot into a small oven during days when you do not want to turn on the oven. With the pot on the lowest setting, scrub two large baking potatoes and settle the in the bottom of the pot, preferably away from the sides. Atop the potatoes you can layer other vegetables in foil, including sweet corn, chopped beets, a packet of green beans, or asparagus. Again, keep things separate. Add a bit of oil or butter to the vegetable packet, and cook on low from five to seven hours. By the time you get home, your potatoes will be baked and the vegetables roasted. Delicious!


Get Groceries Delivered Before Your Cooking Day

Plan your cooking projects one week in advance, and get groceries delivered before cooking day. You might want to schedule a second, smaller delivery for additional fresh produce if your household goes through a lot of fruits and vegetables. While some groceries offer curbside pickup, services such as Togle will collect your groceries from the store of your choice.


Joining your friends and family for a hearty meal is fun. Standing at the stove while exhausted as you try to cook for your household is not fun. Honor your energy and time by building a repertoire of recipes that freeze and store well. Get your groceries delivered and remove one more errand from your week. Enjoy your time and your food, and see how much better you feel!

Lindsey Patterson

3 Wedding Items You Shouldn’t Have to Compromise On

4 min read

Congratulations on your engagement! This is such an exciting time in your life, and you are probably getting questions from everyone. Have you set a date? Have you chosen your dress yet? Where will you be getting married? It may seem like the questions never end or that you have more decision-making than you could ever handle. Since this is a big day for so many people, you may find the need to compromise with family, vendors, or even your groom on some wedding details. While you may decide to negotiate or delegate certain items to others, there are three important items you shouldn’t have to compromise on.


1. The Setting

Most brides have had visions of their wedding day that include a specific place and maybe even the particular aisle she will walk. Even if this is not true of you, you know what settings make you feel comfortable or create the mood you are looking for in a wedding location. Whether you envision a church, a beach, or a serene mountaintop, this location is a dream that can come true for you.


Since budgets play a big part in picking your location, let’s look at what you can do to make your dream location a reality. After researching popular wedding locations in your area that fit your description, you will have an idea of venue costs. If none of your options fit your budget, do not worry! This is the time to get creative with your connections. When coworkers, friends, and family ask about your wedding details, mention what you are looking for in a location. You would be surprised how many people have just been at a wedding that matches your description in a setting that may fit your budget. With some out-of-the-box researching and thinking, you will often find more than one option that will create the perfect setting for your big day.


2. The Dress

You may have expected this item to make the list, and it definitely deserves the spot. Nothing makes you feel confident and creates the look you want for the day more than your dress. Taking time to make sure it’s the one for you is not a decision you will regret. First, take some time to do some “experimental” shopping. Go to as many bridal boutiques as you would like, try on the dresses, and take pictures in the dresses. Your picture of the ideal dress may even change, and now you know what is out there. Here is where you get creative! Look online for styles that match your favorites. Another great option is to consider vintage wedding dresses. These can be a great way to save some money while still finding a design that fits your personality. Remember that the dress needs to be a good fit or slightly big, but alterations can adjust the look to create your perfect dress.


3. The Photographer

The final item you don’t need to compromise on is your photography. Everyone has seen the difference between wedding photos where the couple invested in good photography and ones taken by a well-meaning relative with marginal photography experience. The difference can be huge, and you will never regret the decision to hire an experienced photographer. Your wedding day will be wonderful, but will also be over when you leave. Your photos, however, will last your lifetime. Look at photographers’ websites, including their galleries. These are their favorite photos; so if you are not impressed, move on to the next one. And while you may know a friend who takes great pictures, take time to ask them about their wedding photography experience before hiring them. Your experience with your photographer and his or her work is definitely worth the investment and will give you memories to cherish forever.

Lindsey Patterson

How to Survive Fall and Winter When You're A Warm Weather Person

4 min read

Winter blahs get their reputation honestly. It is no fun to wake up to another cold, grey day for weeks or months on end. But just when you think you can't wait one more day for the warm sun to return, you might find inspiration to survive fall and winter from these tips!

Tip 1: Buy cute, comfy winter wear.

No matter how much you hate the cold, you will always find it slightly easier to venture outside if you love your winter wardrobe. A down or down alternative coat with a hood will keep you warm and cozy even if it is snowing outside. Knee-high winter boots will insulate your feet and keep them warm and dry.

Choose your winter wear wisely. If you don't love it, leave it on the rack. Look at your winter outerwear as an investment in warmth and morale. If you love your coat and boots so much you can't wait to show them off, you will be more motivated to wear them.

Tip 2: Add a rug....or few.

Few experiences are more miserable than having to get up in the morning and tiptoe across any icy cold floor. Simply adding a plush pile rug to your indoor decor can make your mornings so much brighter and more comfy.

Unless you plan to invest in wall to wall carpeting, however, at some point that area rug will end and you will have to confront the floor again. For this, place a pair of fluffy slippers by your bed. Slip your feet into them first thing and never feel that awful cold floor again.

Tip 3: Be sure to load up on vitamin D.

Vitamin D is one of the new "star" vitamins, cited by leading medical professionals for its role in guarding against cancer, osteoporosis (brittle bones) and other serious health issues. But more importantly, Vitamin D can really boost your mood, especially during the blah winter months.

Ask your doctor about sun therapy, supplements or diet changes to increase your daily intake of Vitamin D.

Tip 4: Order your groceries to be delivered to you.

If you have ever looked outside at the cold, icy weather and wished you could just have someone bring your groceries to you, now you really can! In fact, with the rising number of grocery delivery service options, increasing numbers of cold-averse shoppers are choosing to do just that!

Whether you need just a few ingredients or a whole cart full of supplies, you can stay warm and dry inside all winter long with grocery delivery services.

Tip 5: Notice things you do like about winter.

This can be challenging if you really hate the cold. But maybe you really like how the world looks (from the indoors) when covered in fresh white snow. Maybe you love the winter holidays and all the festivities they bring.

By making a "winter gratitude" list, or simply keeping mental tabs on what you do appreciate about the cold weather months, you can boost your mood when the endless cold gets you down.


Tip 6: Stay active as much as you can.

You may have to make some adjustments to keep active in winter. But one thing that is nearly guaranteed to bum you out is staying inside on your couch all winter long. You won't feel connected to life, to other people and to yourself unless you make a concerted effort to get out there and live even when temperatures are plunging.

Finding an indoor sport you can pursue or a workout class you can take with a friend can be a great way to stay active. Plus, as a bonus, working out in the winter will give you an instant warmth boost from the inside out!


Winter isn't for everyone, and if you love the warm temperatures of spring and summer, you may not ever be able to really warm up to fall and winter as well. But there are many ways to ease the chill of winter emotionally, mentally and physically, and some of those ways can even be fun too!

Lindsey Patterson

3 Tips To Pulling off a Barn Wedding

4 min read

Barn weddings hold limitless possibilities for homemade details and stunning photos, but they can be tricky to plan. There are extra things that need to be taken into consideration when you start to plan your barn ceremony including dress attire and weather. Here are three tips that will help you to pull off a memorable barn wedding successfully:


Prepare for Weather Conditions

Barns aren't usually designed to accommodate a range of weather conditions. They often don't have cross ventilation, which means it will hold in the summer heat. Barns also often lack insulation for cooler temperatures. No matter what month you're getting married in, if your barn venue isn't properly climate controlled, you will have to make extra considerations for your guests to ensure they are comfortable. For example, give your guests must-have paper fans and parasols that work double duty as pretty décor and a way for them to keep cool if your barn wedding is taking place in hot temperatures.


Another good idea would be to create a gift bag for each guest that includes specialty products that will help them get through whatever the weather may be on your wedding day. You could put items like natural bug spray, hand fans and water in your gift bags to help keep your guests comfortable during a barn ceremony and reception taking place in warm weather. For a barn wedding in a colder climate, fill each gift bag with gloves and a large scarf that'll help keep each guest warm and cozy during your ceremony.


Wedding Attire

A rustic barn venue will often mean that the floors will most likely be rustic too. Barns will often have pebble, wood and even dirt floors. You'll want to seriously consider wearing flats and providing flip flops or ballet slippers for your female guests so that they don't ruin their heels. You may also want to write a special note on your invitations to let them know what to wear for shoes so they don't ruin their favorite heels on the barn floor.


Casual vintage wedding dresses are the perfect choice for any bride having a barn wedding. A 1950s knee-length wedding dress with lace detail and complimentary bridesmaids gowns with a floral print would be the ideal attire for a barn wedding. A long wedding dress could be problematic because if the barn floors are rough, it could snag the bottom of your gown.


Lead the Way

Transportation needs to be seriously considered when you're having a barn wedding. If your wedding and reception are in different locations, consider how to transport your guests from one location to another and back to where they're staying. It's also a good idea to make sure there is plenty of planned out parking at your barn venue. If your guests have to walk a distance to the barn, make sure that there is a removable pathway like outdoor runners and rustic signs that'll help lead them to your barn ceremony. A removable pathway leading to your barn venue will also help keep your guests' shoes clean.


If you're having a large barn ceremony, you can hire a shuttle that'll take your guests to your wedding events. If you're planning a more intimate barn ceremony, hire someone to bring your guests back and forth by a retro truck or horse-drawn wagon. Both transportation choices will be a fun treat for your guests along with unique and fabulous photo options.


Following these tips will help guide you in creating a magical barn wedding that both you and your guests will fondly remember for years to come.


Lindsey Patterson

Why You Shouldn't Expect a Kleinfeld Wedding Dress Shopping Experience

4 min read

If you’ve seen Say Yes to the Dress, you know exactly what the “Kleinfeld's Experience” includes. You enter the bridal salon with each and every one of your bridesmaids, your best friends, your mother, the groom’s mother, and every single person you hope to share this special day with. After sitting down and explaining that you are open to all dress ideas, one of the bridal experts rushes off to the back to pick out some dresses.

Based on the little description that you gave them, they come back to your fitting room with a collection of dresses – including “the one.” From the first moment you saw it on the hanger, you knew it was perfect. You try it on and it fits you like a glove. Even more, it’s right in your price range. You’ve found the perfect dress!

Unfortunately, typical bridal dress shopping doesn’t go this smoothly. While some people may luck out and find the dress of their dreams in the first round, not everywhere is Kleinfeld's. If you want to make the most of your bridal gown shopping experience, you need to come prepared.

Here are three tips that can help you get find the dress you’ve been dreaming of:

1. Start Slow

When you first begin trying dresses on, you’re going to feel tempted to put on everything you see. If you’re not sure what style looks best on your body, it may be good to try on a number of different kinds – ignoring the additional details – and focus primarily on the cut. This can help you understand what is most flattering on you and what you should continue looking for.


That being said, trying on too many dresses will make it harder to remember the dresses that you really liked. With each dress you try on, really take in the dress. Don’t allow yourself to think about what you still have hanging up back in your dressing room. Soak up every detail of the dress you try on while you still have it on.

2. Shop on the Weekdays

This tip doesn’t work for everyone, but if you are able to make an appointment during a weekday or early morning on a weekend, you are likely to get more attention and will have a less stressful time picking out your dress.

When the shop is the quietest, the employees can really focus on you, regardless of if you’re looking for a standard or plus size wedding dress. They’re not trying to worry about a dozen different women all fighting to try on the same dresses. When you’re the only one there, you get all the attention.

3. Don’t Bring a Huge Pose

Bringing a huge group of people gets in the way of the bride’s opinions. When you bring your entire bridal party, all your best friends, and every member of the family, there is bound to be someone who disagrees with what is best for you.

Instead, only bring with you two or three people that you really trust. It might include your mom, your sister, your best friend, or your soon to be mother-in-law. Whoever you decide to bring should know your tastes, want to help you find exactly what you’re looking for, and most of all, be encouraging when you need to make the tough decision on picking a dress.

Searching for the dress of your dreams should be fun and exciting. While it can be stressful, make the most of your experience by being fully prepared. These three tips can help you understand what to expect at your next dress shopping appointment.


Lindsey Patterson

How to shoot a film and digital wedding

6 min read


There has been a rise in weddings being captured in film and digital media on cameras. This duo is extremely popular in the wedding world as many people want both types of images.This can be a huge hassle for photographers and it takes a great amount of talent to accomplish this. So how does one actually shoot a film and digital wedding?


1. Plan, Plan and Plan


Shooting with two cameras on your hip is a bad idea. It will take too much time to switch back and forth while keeping your subjects happy and energized. Instead plan out before hand in which settings and shots you want in film and shots you want in digital. This is a great time to include the bride and groom in on the planning to go over the setting, time of year, time of day, set up and parties involved. You can find out what moments are the most important to the couple that they want captured on their big day. From those planned out moments you can then break down each part of the day by a film or a digital camera capture for strategic shot list.


2. Film For Formal, Digital for Dancing


In my experience and from friends in the industry using film and digital can work wonderfully but for very specific occasions. Using film photography achieves a timeless look for formal portraits, a bride getting into her vintage wedding dress, the groom waiting down the aisle, or any other moment where the action is still or slow and you can control the variables is the perfect moment to whip out film. Before you capture the magic moment make sure you have a solid set up for the type of film. Each brand of film will react and develop differently for every type of camera. Try out several types of film before you start shooting for clients. Try a film type with an ISO of 400, it’s super versatile for varied lighting conditions for either color or black and white photography. For black and white, go with a tried and true brand and model like the Kodak Tri-X 400 which happens to be the best selling roll of black and white film ever. For color photography, Kodak Portra is still their most popular roll of film and a great option for reliable colored film.

Shooting for weddings has taught me one thing and that is plans can and will change quickly. If the lighting goes dark or a impromptu dance party erupts get your digital camera ready to snap away. Film cameras are only effective when there is great natural light and not a lot of motion going on. With a digital camera you can simply crank up the ISO and capture moments in a hurry. With film I’ve seen photographers walk away from a wedding reception shooting around 100 pictures and only a handful are good or worthwhile. While using digital you can easily capture well over 500 images that can get every memorable moment. A digital camera allows you the freedom to explore the space, different lighting options, angles, and really push the creative boundaries that are limited by film. Just as film photography has a myriad of options for types and brands, the same goes for digital cameras and memory cards. To ensure a stress free shoot I always have 2 SD cards for each ‘section’ of the wedding (ex: Wedding Prep, Formals, Ceremony, Reception, etc.) This way if one card goes down, nothing else from the shoot will be compromised. Also, make sure the cards you purchase is fast enough for shooting with DSLR’s. I always love having a class 10 card with a read speed right around 92 MB/s.


3. Post-Production Problems


After the loving couple has driven off to their happy ending, a photographer’s work and time management becomes paramount. With only shooting film you are limited to the time of a processing facility or your own processing studio. Living in this social media saturated world means having great images ready before the bride and groom log onto Instagram. Digital allows you to send the couple images instantly so that they can make their love “Facebook Official”. But this instant access to images also means editing. With digital you computer becomes your best friend as editing the photos begins. That’s why I love the freedom that film provides because after the image is captured your work is done.


4. Embrace the Good and Bad of Each Format


Film and digital both offer so many wonderful things for photography. Film truly can capture that timeless feel that is often so wanted by brides. The soft look and grainy feel achieved by film is something that even digital tools still haven’t been able to compare too. The freedom that comes after a film shoot is great for running your photography business and not your editing business. Film however requires a deeper understanding on how an image is captured. There is no auto setting for getting the best shot and it can take years to master film photography. Start slow and only offer film shots for planned, prepared and posed moments. As your comfort levels increase with film so can your ability to offer more opportunities on film.


Digital takes the stress out of any uncontrollable situation. If it’s a low lit ceremony or reception or if you are in a hurry with crunched schedules a digital camera makes it almost impossible to not capture a great image. Digital can get unnumbered moments from the couple smashing cake into each other's faces to grandma getting her boogey on, digital will be there. Digital photography will give you the peace of mind and the couple the instant gratification that they so badly need in this technology driven world. With digital you are giving time away after the shoot. Instead of moving on to the next project you will have to filter through all the extra photos and then edit them to be ready for final delivery.



Shooting with both film and digital cameras is easier than you think. Simply plan out a shooting schedule and shot list, have the right camera with the right equipment at the right time. As your skills grow you can continue to get more creative with one medium over another and truly capture moments the way you see envisioned them and get what the couple is looking for.



Lindsey Patterson

Technology can Create a Better Work/Life Balance Overview

4 min read


Technology can Create a Better Work/Life Balance


Technology is drastically changing many fields in business today. There are many advantages to leveraging technology to improve work and life balance in your company. There are more ways than ever before for people to leverage technology to help with customer service as well. Over the past few years, many companies have made investments in various areas of their business in order to help in this area. Using analysis tools that are available today, companies have gone from being reactive to proactive with customer service. This has a lot of implications over a long period of time in various industries. Here are several ways that technology can create a better work/life balance and why this is so important to your customer service team.



Customer Service Today

The way that customer service is done today is changing. There are many companies that are moving away from the old style of customer service where a customer would call in and ask about an issue they are having. Over sixty percent of companies with high customer service ratings are actually increasing the size of their teams over the next year. This has a lot of long term implications for many companies in various industries. However, the role that these workers will be performing is different than before. Customer services workers today are using a lot of analysis and diagnostic tools to help them better the customer experience. Customers today want a much more personalized customer service message than they have received in the past. This represents a huge area of opportunity for companies that are able to provide this to their customers. If you are a business owner, it is essential to be ahead of this trend.

Predictive Technology

Perhaps the biggest change in customer service over the last couple of years is the amount of predictive technology that is available. There are more ways than ever before to be able to predict the needs of customers in your area. If you are someone who wants to help customers on the front end, it is essential to invest in the software that will allow you to do this. Over half of high performing teams are now able to predict customer service needs over eight percent of the time. This represents a huge shift in the market where customers no longer have to wait to call into a company's customer service team. Over the long term, these advances in technology will increase customer satisfaction and company performance.



How Technology Creates Better Work/Life Balance

There are many different ways that technology can create better work/life balance today. Many people who work in customer service are able to work from anywhere in the world with an internet connection. In addition, there are many people who have been able to interact more closely with customers through technology. The old days of not knowing who you are interacting with on the other side are long gone. Customers today want to be able to provide feedback on the customer service person they have worked with. This allows companies to be able to provide incentives to their customer service teams based on their performance. With all of the investments made in technology, companies will be able to provide their teams with a better overall work/life balance which will improve performance and decrease turnover.


There are few areas of business that technology is changing more than customer service. If you are someone who wants to increase the amount of customer service provided to your customers, it is important to invest in the right areas. There is a lot of predictive technology on the market today that allows companies to anticipate the needs of customers. Over a long period of time, this can go a long way in helping you with your business needs. Anyone who is looking to make an impact on their bottom line can do so through investments here. In addition, many people who work in customer service will be able to have more flexibility than ever before in their work location. This allows morale to be high for the customer service team, and this will increase the chances of a customer having a positive experience.


Lindsey Patterson

What Your Social Media Page Can and Cannot Do for Your Business

4 min read


Being a business owner nowadays often comes down to proper marketing and advertising techniques, adequate customer service and, of course, social media networking. Social media is becoming an incredibly popular way for businesses to get known and essentially get their name out there for the world to see. While many businesses can benefit from a social media page on some of the most popular networking sites, it's important to realize that social media doesn't have all of the answers for your growing company. Understanding what social media can and cannot do for your company will benefit you in more ways than one when it concerns your future.

Using Social Media as a Business Owner

Using social media is pretty easy when you
own a business. Whether you're using Facebook, Twitter or some of the countless other sites on the web, you simply create a page on that particular site and connect with customers and other business owners. In most cases, creating such an account is free of charge and definitely will not hurt your company in the long run. However, it's important that business owners do not rely solely on social media, since it isn't the end-all answer to all of your company woes. You may still benefit from utilizing small business insurance within the company itself for reputation management, and protecting assets.

What Social Media CAN Do for Your Company

Utilizing social media can help you
connect better with your customers. Customers are able to contact you and leave feedback on your product or brand, which can be beneficial for making improvements. If you notice a slew of negative feedback, this might be a way for you to know that your product or brand needs a change and how to go about doing it. Unfortunately, having these comments made public can also deter new customers from wanting to make use of your services.

Social media also gives your company more of a modern appeal to it. People are able to keep updated with things going on within your company, and this can cause them to feel more connected with your brand. For example, you might want to update your page daily with hours, sales happening and the like.

What Social Media CANNOT Do for Your Company

While social media can definitely benefit your company, there are many instances when it isn't that helpful. For example, you cannot rely solely on social media to grow a business. You still need a good sales force, marketing team and advertising techniques that are utilized both locally and on the Internet. People may still want a domain on the Internet that they can visit instead of just checking out a Twitter page or Facebook page.

Social media also shouldn't be thought of as an overnight way of becoming a success. In fact, it could take months or even years to grow a brand on social media because people will gradually like or follow your page to see what you're all about. Thinking that creating a social media page and having it be a success overnight is definitely not the way to go about running a business.

Your social media page can definitely be beneficial to your company, but it should never be thought of as the sole way of marketing and advertising to the public. You still need to integrate other software and marketing and data analyzing techniques like
Hadoop excel into the mix to get people interested in your brand and what you're all about as a business owner. Integrating many forms of marketing into your company is definitely the way to go as a business owner.